# 1 trend: The personal tailor-made beauty products
The beauty industry is evolving with the changing of the very perception of beauty itself. Consumers today realize and develop a more defined sense of what beauty is, rather than follow ancient definitions, and are letting go of stereotyped views. This opens a whole new world for manufacturers, developers and brand owners, which requires them to adjust and innovate. Todays beauty products are not only cleaner, healthier and more natural as 2019 demanded, but they are much more personalized.
The entrepreneurs and brands that will best understand this trend’s power, and offer tailor made goods, based on fulfilling individual needs will find an ever-growing demand in the market.