The reason new brands are forming on a daily basis, leaving behind other well-known brands is simple. People are open to new trends and new advances and are no longer loyal to products. People search for the emotional bond- the emotional experience that is carved in them by the service rendered to them, by the values the brand is promoting, and they interact with the entire company. Building a brand has to be a full circle of values, vision and actual behavior in order to make a strong impression that will last in the customer mind.
The key is providing value. All the time, on multiple platforms. Creating interactions with the customers is super important if the goal is to create long term relationship that keeps the connection valid. The customer needs to see his values correlate with the company’s in order for them to become loyal.